Google and Meta ads for general contractors.

It answers every inbound lead — form fill, live chat, ad lead, or missed call — within seconds, by text and by phone, in your company's name. It works out what the job is, whether it is in your service area, and how urgent it is, then books a confirmed appointment on your calendar with the address, job notes, and full transcript attached. You get an appointment, not a lead notification.

It introduces itself as your company, and if a homeowner asks directly whether they are speaking to AI, it answers honestly. It never pretends to be a specific named person. In practice, homeowners care far more that someone replied in 40 seconds than about who typed the reply.

Most lead-gen companies sell you the same homeowner they sold to three of your competitors, then charge you whether or not anybody answered. We do not sell shared leads, we do not resell anything, and we are measured on booked appointments rather than lead volume. We also build and run the answering layer, so we cannot blame your follow-up when the numbers are bad.

Both, and the automation underneath. That is the whole point of how Syntex is set up: the site, the traffic, and the booking system are one machine rather than three vendors blaming each other. You can start with one part, but the compounding comes from running them together.

Yes, in-house. The person who builds and manages your account is the person you talk to on your calls. A large share of agencies white-label paid media to a third party you will never meet, which is the layer where accountability quietly disappears.

The AI SMS follow-up typically goes live within a week or two of kickoff, and it starts working on the leads you are already generating immediately. Google Ads produces volume within days of launch. Meta takes a little longer because creative has to be tested before it is scaled. That is the whole timeline — we do not sell SEO, so nobody is asking you to wait two quarters for a result.

No. Everything we generate for you belongs to you alone. We also take a limited number of clients per trade per territory, because running two roofing companies in the same city would mean competing against ourselves.

Real prices are published on our pricing page rather than hidden behind a discovery call. What you pay depends on which parts of the machine you need and how many cities you are covering, and the proposal itemises it line by line before you sign anything.

The first 90 days are committed, because a proper build, launch, and tune cycle takes that long and judging it earlier is not fair to either side. After that it is month-to-month. There is no auto-renewing annual contract.

In most cases yes. We integrate with the common contractor platforms — ServiceTitan, Jobber, Housecall Pro, JobNimbus, HubSpot, GoHighLevel and others — and we can usually forward your existing phone number rather than replace it, so nothing on your trucks or signage has to change. If your setup genuinely cannot support it, we will tell you before you sign.

It says it will get an exact answer and routes to a human, with a summary of the conversation so far. It is configured never to invent a price, a date, a warranty position, or a policy. You define the escalation triggers during onboarding — job type, dollar threshold, keyword, or a caller simply asking for a person.

Start with the free Speed-to-Lead Audit. We call your business as a customer, time the response, and send you the recording — no contract and no card. If your response time is already excellent, we will tell you that and you will have lost nothing.